Profile
Johanna Covell
Founder
With over 25 years of extensive experience in FX trading, sales, and product management, Johanna Covell is the Founder, Vega Advisory Services Ltd. Her deep expertise in FX trading technology and operational workflows allows her to deliver tailored solutions with a steadfast focus on transparency and data security.
Recommendations
‘I had the pleasure of working with Johanna during my time at NatWest and Nomura. Her deep knowledge of the products and her ability to address client needs were impressive. She consistently went above and beyond to deliver outstanding results, and her proactive approach to problem-solving was instrumental in the option platform’s success. I highly recommend Johanna for any role that requires a combination of leadership skills, technical proficiency, client-focused service and a dedication to quality. She would be an asset to any organisation.’
— Ian Daniels
COO & Global Head, eFX at Smartmoney
‘I had the pleasure of working alongside Johanna from 2016 to 2024 during her tenure as Global Product Manager for FXGO Options, leading its evolution and growth in the electronic trading market. Her knowledge of the complex FX Options domain and her resilience, efficiency and attention to detail always impressed me. She also served as a popular co-lead of the Bloomberg Military and Veterans Community for a number of years. During her time, the community supported veterans transitioning into the corporate world and also educated and engaged the broader workforce. She fostered a sense of community, advocated for veterans and organised a number of key events in the calendar.’
— Deborah Matalon-Underwood
Technical Programme Manager, COO Office, Bloomberg
‘It has been a pleasure to cross paths with Johanna in her latest role as Product Manager at Bloomberg. Her deep knowledge of the electronic FXO market, its specificities and trajectory – combined with her strong work ethic and relationship skills – would make her an asset to anyone that hires her.’
— Francesco Lucherelli
Head of Execute Derivatives Product and Growth, J.P. Morgan
‘I had the pleasure of working directly with Johanna from 2014 to 2018, during which she was pivotal in developing Bloomberg’s FX options pricing and electronic trading capabilities. Her contributions significantly enhanced transparency and liquidity in the previously opaque options market. Johanna was not only hands-on and deeply engaged with clients and sales teams, but she was also both well-liked and respected by everyone she worked with. Collaborating with her at Bloomberg was truly a rewarding experience.’
— George Holdefehr
Vice President, Head of Global Sales, Broadridge FX & Liquidity Solutions – Complete FX Trade Life Cycle Mgt
‘If you are a market-maker looking to enter into the FX Options business, a hedge fund looking to redefine your tech stack, or a fintech building a product from the ground up, look no further. I had the privilege of working with Johanna Covell-Ritchie throughout her remarkable journey at Bloomberg, where she was a driving force behind the FXGO Options platform’s success. As Global FX Options Product Manager at Bloomberg, Johanna led the product’s evolution, transforming FX Options from a predominantly OTC market to an innovative FXGO electronic trading platform. Her expertise in product life-cycle management, regulatory compliance, and building a platform from the ground up when no such products existed sets her apart. Beyond her professional achievements, Johanna’s resilience is equally impressive; she maintains an unwavering passion for her work. I wholeheartedly recommend Johanna for leadership roles in fintech product management. Her technical insight, strategic thinking, and collaborative spirit will consistently drive exceptional results.’
— Sumit Punglia
BizDev Tinkerer Trader | Ex-Sqpt/WQ/MLP
‘I had the pleasure of working together with Johanna at Bloomberg in the same product line for over a decade, and I can confidently say she is one of the most talented, knowledgeable and dedicated professionals I’ve had the pleasure of collaborating with. In her role as FX Option product manager, she consistently demonstrated a high level of FX derivative product expertise, strong credibility to both internal and external stakeholders, creativity and passion. She was instrumental in building the FX derivative trading solutions where she made a measurable impact and contributed to overall business growth.’
— Yui Ueda (Hoshino)
EMEA head of eFX Tradedesk, Bloomberg